Evaluation

My evaluation is shown on my digipak DVD the file is to large to upload to blogger as it wont except the file size.

final music video

Insert

Poster and webpage

After looking at numerous professional promotional images I went about designing my webpage. I had a clear direction in my head, I wanted bright colours, direct eye contact, close up image and an edgy look. The finished website is as shown >>>

The original image has been enhanced in post production with the inclusion of fake eyelashes and make up to add to the effect. There is a continual use of a limited colour palette to make it look more professional as well as including conventional website layouts that are user friendly and audience appropriate. The main reason for creating my website was to promote the video, and I have been able to do this effectively with links to where the video can be viewed as well as latest news stories that my audience would find appealing. I have tried to stick with the edgier representation

of the artist but I did this by using post production editing and enhancements, such as using photoshop brushes to create lighting enhancements and extensive use of burning tools to make the eyes appear darker and smokier. I think as an ancillary product this works really well and would fit into the teen market successfully, it holds all the conventional elements of a webpage as well as constructing an image. The original image is shown on the left <<<

I tried to apply the same principles with my poster but instead of using an image of my talentI chose to use stills taken when filming my music video to add continuity to my products, as well as linking the

video more closely to my other products. Again, i have used industry conventions in terms of design and content, advertising date of release and reviews. I think the contrast between the

white background and the images works really well and again links to the white and black theme continued in my digi-pak and insert. All of my fonts were

downloaded from dafont.com and add to the desired representation and image, with a more youtful, yet edgier effect achieved because of the doodle like writing. Overal I am extremely happy with my promotional products and as a package i think they all work really well together.

Extras

From doing some extra research into DVD products it is some what expected that special features such as Bloopers, behind the scene sneak peeks and commentary are added into the package so I thought it would be a good idea to use these conventions in my own work and upload a blooper reel into my DVD as well as a special behind  the scenes making of which constructs the basis for my product evaluation. The blooper reel is just a series of shots that were unused in the editing of my music video and i thought it would be a good idea to create a visual evaluation instead of a written evaluation to continue to visual theme of my coursework. 

Poster and webpage research

From researching the industry and the ways in which music companies promote artists it is customary to produce posters, websites, magazine adverts, billboards and even TV ads advertising new products and videos. Therefore I have gone on to look at posters and website images in more detai

l to get a clear idea as to what would be expected of me regarding industry standards. I have done a lot of previous research regarding websites for past productions so therefore I already have a clear insight into the Language and representations used in the designs, so instead I have focused my attention more on the images themselves.

I have taken a selection of promotional Photos to analyse so I know the direction to take with my own images and products.

This first image is the cover image for Ashley's website. The photo itself is heavily processed with brushes and textures used as overlays to add design flare and visual appeal. The picture gives direct eye contact with audiences establishing a connection as well as presenting the artist with a rougher edge due to styling and make up. The colours and lighting used in the image add a more youthful touch to the photo and in a way make the artist appear even further away from normality. This has also been created by photo retouching and enhanced facial features in editing software. I love the colours used and I think this sort of effect would work really well for a website.

The next image is an advertisement for Ashley's debut album release on iTunes. like the previous image, colour plays an important part in the overall effect creating continuity throughout all of the products. Again in terms of representation the clothing, styling and overall look of the artist is a complete contrast to her defining platinum white hair and cookie cutter pop star image. Her posture and styling indicate a rougher edge and it is as if her music company are almost trying to create an entire opposite of her original image. This is something I have to consider really carefully in the construct of my own poster, keeping image and representation in mind as well as fandom and target a

udience. Again the image shows direct eye contact yet there is an attitude in the picture. The text almost appears as important as the main image and the font face continues the connotations of an edgier, rockier style.

The third Image is my favourite, however it appears heavily processed and almost unachievable for the average teenage girl. The rockier edge is continued once again and almost a complete transformation is apparent here. Eye contact is vital in making this image work as well as body language. The use of lilac in the text adds continuity and flow with the image due because it links to the clothing colour. In regards to audience, it would seem that this particular artist is trying to branch away from her Disney bubble and find her own two feet with older fans. In order to do this darker colours, edgier styling, and clever editing have been used to construct an image.

In reflection I have learnt that in order to create successful promotional items you need to consider the representation of the artist as well as taking into consideration continuity in colour, text and styling. There is a constant theme running through all products whether that be colour, images or costume, this is something I have to take great care of in regards to the design of my own promo products.