Thursday, 24 September 2009
Wednesday, 23 September 2009
23/09/09
So next move,
My song has been choosen and I am starting to put together mood boards and ideas in my minds about the sort of video I want to create.
From personal preferrence and experience I know what I like in terms of visual excitement in music videos and I also know what I don't like.
After looking at a number of videos I think it would be approprate to have fast paced edits and shot sequences to keep my audiences interested as well as watching.
In regards to ideas I really want to incorporate a mix of singing shots with cut edits to other scenarios.
One idea of how to do this would be to have flash back sequences where I can really applify some of the lyrics in my song, especially the breakup lyrics that my song enforces.
I have always played with the idea of including some elements of night time scenes at fair grounds and fun fairs so I can really exploit lighting opportunities and unique camera angles. This is something I am really considering and something that would also be appropraite for the genre of my song and would really appeal to the artists fandom. Something which I aim to look at in more deatail.
Edits and framing
I aim to keep edits on the beat of the song and keep scene lengths to a minimal, as well as using natural frames in my shots to give it a more professional and high quality edge.
One idea that re-occured in my research was the concept of Voyeurism, and this is especially relevent to my target audiece.
Voyeurism is the concept that audiences receive pleasure out of wathing acts of otherwise private occurances. Voyeurism is also highlighted by reflection shots in music videos such as looking into a mirror or a reflection in the window.
I aim to really emphasise the voyeurism aspect in my music video by having reflected frames and shots as well as filming scenes that look as if they are intruding in on a private moment that the people in it wouldn't neccessarily know that it was being shot. This could be utilise mostly in fun fair scenes.
These are just some rough ideas that I had in my head. My aim is to now go on and look at some influencial music directors, fandom/target audience, speak to my focus group and produce some mood boards and storyboards.
My song has been choosen and I am starting to put together mood boards and ideas in my minds about the sort of video I want to create.
From personal preferrence and experience I know what I like in terms of visual excitement in music videos and I also know what I don't like.
After looking at a number of videos I think it would be approprate to have fast paced edits and shot sequences to keep my audiences interested as well as watching.
In regards to ideas I really want to incorporate a mix of singing shots with cut edits to other scenarios.
One idea of how to do this would be to have flash back sequences where I can really applify some of the lyrics in my song, especially the breakup lyrics that my song enforces.
I have always played with the idea of including some elements of night time scenes at fair grounds and fun fairs so I can really exploit lighting opportunities and unique camera angles. This is something I am really considering and something that would also be appropraite for the genre of my song and would really appeal to the artists fandom. Something which I aim to look at in more deatail.
Edits and framing
I aim to keep edits on the beat of the song and keep scene lengths to a minimal, as well as using natural frames in my shots to give it a more professional and high quality edge.
One idea that re-occured in my research was the concept of Voyeurism, and this is especially relevent to my target audiece.
Voyeurism is the concept that audiences receive pleasure out of wathing acts of otherwise private occurances. Voyeurism is also highlighted by reflection shots in music videos such as looking into a mirror or a reflection in the window.
I aim to really emphasise the voyeurism aspect in my music video by having reflected frames and shots as well as filming scenes that look as if they are intruding in on a private moment that the people in it wouldn't neccessarily know that it was being shot. This could be utilise mostly in fun fair scenes.
These are just some rough ideas that I had in my head. My aim is to now go on and look at some influencial music directors, fandom/target audience, speak to my focus group and produce some mood boards and storyboards.
Tuesday, 15 September 2009
September 15/09/09
Video vs Video...
The table above is a brief analysis of Good girls go bad by Cobra Starship. The analysis is structured using Andrew Goodwins theory of music video analysis. The video was released in 2009 and features both the artist and guest vocalist leighton Meester, directed by Kai Regan
The table above is a brief analysis of Good girls go bad by Cobra Starship. The analysis is structured using Andrew Goodwins theory of music video analysis. The video was released in 2009 and features both the artist and guest vocalist leighton Meester, directed by Kai Regan
September 15/09/09
This video is taken from The Veronicas debut album in the UK, again the chart takes reference from Andrew Goodwin.
Monday, 14 September 2009
September 14/09/09
"music is the art of thinking with sounds"
Okay, the serious part, music choice. The right song can make or break any artist and the same can also be said for music videos. Music videos have the ability to define image and create a fandom that rejects diversion from genre conventions. This is something to seriously consider when choosing my song as each artist comes with its own fan base and creating a music video that diverts from fan expectations and genre characteristics could potentially have a negative effect. From the list of songs i drew up before I have managed to level it down to 2 potential songs:
It's alright it's okay
Ashley Tisdale
This particular song is extremely 'poppy' in reflection, however the lyrics and the beat of would make a great starting point for coming up with a video idea. The lyrics of the song would make for an interesting illustrative video, it would also work with my original ideas for filming parts of the video in a fair ground environment where I can exploit lighting, frames and resources.
You told me
There's no need
To talk it out
Cause its too late
To proceed
And slowly
I took your words
And walked away
No looking back
I wont regret, no
I will find my way
I'm broken
But still I have to say
It's Alright, it's OK
I'm so much better without you
I won't be sorry
It's Alright, it's OK
So don't you bother what I do
No matter what you say
I wont return
Our bridge has burned down
I'm stronger now
It's Alright, it's OK
I'm so much better without you
I won't be sorry
To talk it out
Cause its too late
To proceed
And slowly
I took your words
And walked away
No looking back
I wont regret, no
I will find my way
I'm broken
But still I have to say
It's Alright, it's OK
I'm so much better without you
I won't be sorry
It's Alright, it's OK
So don't you bother what I do
No matter what you say
I wont return
Our bridge has burned down
I'm stronger now
It's Alright, it's OK
I'm so much better without you
I won't be sorry
The opening versus and chorus of the song suggest a break up between a young couple where the girl has realised she no longer needs her boyfriend in her life. Due to the very visual lyrics it would make sense to create a video following the visuals because it would automatically fit into the genre conventions of the pop world as well as allow opportunities to include artist cuts and edits showing some sort of singing and performing.
From researching the artist herself, it is clear to see that her 'sugar pop; image has been grown out of the tween fan-base and very much centered around the idea of celebrity lifestyle rather than music necessarily, you could almost go as far to say her music is almost to manufactured. From looking at articles and images of the artist it has become apparent in recent months that she is trying to move away from the cookie cutter image and make some more adventurous moves in music and image, this would be something to consider when designing a video. in regards to fandom, her music is very much made to fall into the new tween phenomena of the 21st century stemming from the likes of High school musical, Hannah Montanna and the Jonas Brothers. Tween fans require catchy rhythms and tunes that they can sing along to create dance routines as well as showing the artists in such a light that presents them as the ideal idol to emulate.
Depending on my choice of song I will look more deeply into the area of target audience so i can draw ideas from it.
Anywhere but here
Safety Suit
This song in particualr is one of my favourites, and I really feel that given the right resources I could really make an amazing video, however like most things there are limitations on what I can realistic acheive. This song evokes very strong feelings to its listeners and in some respects is more about the lyrics than the music itself. Like the song above a more illustrative video would be most appropriate as the lyrics once again paint a very vivid narrative picture to audiences. The music and beat itself is slower than my first option but the build up creshendo at the end of the song makes perfect editing opportunities to create a very dramatic ending. Once again I did some research into the artist themselves and Safety suit are a relaticely new band with a very alternative fandom. There music speaks to nicher audiences but at the same time elements of their music appeal to a more mainstream music genre. In terms of the music video I would perhaps consider not using the band in the video at all and stick completely to a narrative based video.
Deffinately a strong contender to think about, I like the editing capabilties in this song due to the drumming base line and the beats themselves, it would make interesting viewing.
Right, decision time...............
Being completely honest I would have to say that the first song would allow me the opportunity to create a video that I can make successfull and professional with a clear representation in regards to image. As much as I like the 2nd song I think that the initial Ideas I had for the video wouldn't translate well on screen and consequently my video wouldnt be the best I could make it as i don't have the resources or the budget to fulfill my ideas to my satisfaction.
So.. after much deliberation my final song choice = It's alright it's Okay by Ashley Tisdale.
I think I should get on to looking at the song in more depth and jot down some initial ideas before I start drawing up my flat plans.
september 14/09/09
Music Music Music
Okay, so now its time to get down to the business of choosing the right song. I have a list in mind, all copyright free, of some ideas of songs that would make good music videos. Some of the songs already have their own vidoes but some don't. In that respect it may be easier to pick a song without an already existing music video because there would be less expectations.
The songs I will consider using are:
Anywhere but here by Safety Suit
The Last Night by Skillet
Thinking if you by Katy Perry
Its alright its okay by Ashley Tisdale
Another heart Calls by All American Rejects
Red by Daniel Merry-weather
Okay, so now its time to get down to the business of choosing the right song. I have a list in mind, all copyright free, of some ideas of songs that would make good music videos. Some of the songs already have their own vidoes but some don't. In that respect it may be easier to pick a song without an already existing music video because there would be less expectations.
The songs I will consider using are:
Anywhere but here by Safety Suit
The Last Night by Skillet
Thinking if you by Katy Perry
Its alright its okay by Ashley Tisdale
Another heart Calls by All American Rejects
Red by Daniel Merry-weather
There are elements to each song that i find appealing and in all cases I have ideas that would make the videos really stand out. When choosing my song however, I must take into consideration resources and time constraints as well as lyrics, beat and tempo.
I may come to find that i have to choose a song based on creative ideas and ability rather than whether or not I like the song.
I think its time i really listened to the songs and assess them with a more critical and creative eye .
Thursday, 10 September 2009
september 10/09/09
How do music videos reflect pop culture of the time?
If you look at the history of 'the music video' it is fairly easy to see that music videos are a new phenomena in their current day form and uses. History shows that the concept of music videos started with the creation of music television such as top of the pops so that that major rock bands of the time could put on a performance without actually being there. In this sense music videos were used when bands were on tour as a way to 'keep up appearences.'
Nowadays most music videos are a statement on some sort of pop culture which reflects modern cultures and stereotypes that audiences find easy to relate to, mostly used for promotional purposes to help with merchandising as well as being used as a representation for artist image. In modern cultures music videos are a representation on society and cultural conventions that audiences can find relateable inorder to promote and sell records. Today, music videos, you could perhaps say, are an expected part of any music artists job and without them representation of image would not be possible. In terms of pop culture music videos of today are a reflection on different sub cultures in society and they clearly lay foundations for genre's of music and demonstrate different 'labels' that artists and audiences associate themselves with, they are a form of identification.
Nowadays most music videos are a statement on some sort of pop culture which reflects modern cultures and stereotypes that audiences find easy to relate to, mostly used for promotional purposes to help with merchandising as well as being used as a representation for artist image. In modern cultures music videos are a representation on society and cultural conventions that audiences can find relateable inorder to promote and sell records. Today, music videos, you could perhaps say, are an expected part of any music artists job and without them representation of image would not be possible. In terms of pop culture music videos of today are a reflection on different sub cultures in society and they clearly lay foundations for genre's of music and demonstrate different 'labels' that artists and audiences associate themselves with, they are a form of identification.
Sunday, 6 September 2009
September 06/09/09
Next...
Okay, did some research into Andrew Goodwins theory of music video conventions before I start to film my own footage to get an idea of the sort of shots I should be aiming for and what to include in terms of content.
Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
There is often intertextual reference (to films, tv programmes, other music videos etc).
Okay, did some research into Andrew Goodwins theory of music video conventions before I start to film my own footage to get an idea of the sort of shots I should be aiming for and what to include in terms of content.
Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
There is a relationship between music and visuals (either illustrative, amplifying, contradicting).
The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
There is often intertextual reference (to films, tv programmes, other music videos etc).
Friday, 4 September 2009
September 04/09/09
New Year, New Start!
Hey,
okay so here is the project I have been waiting for, complete creative control, time limits are perhaps a little daunting but I know the direction I plan to go in so here is hoping that I can do it.
Before I start it would be best to know more about music videos themselves so I can apply theories and conventions to my own work. I have made a list of some copywright free music that I would consider using for my music video, and once I have chosen my song I plan to then sit down and draw up some ideas for my music video. Chalkwell Fair is open in a few days and having some shots filmed there might make good viewing because of the colour and different shot capabilities, something to consider...
Hey,
okay so here is the project I have been waiting for, complete creative control, time limits are perhaps a little daunting but I know the direction I plan to go in so here is hoping that I can do it.
Before I start it would be best to know more about music videos themselves so I can apply theories and conventions to my own work. I have made a list of some copywright free music that I would consider using for my music video, and once I have chosen my song I plan to then sit down and draw up some ideas for my music video. Chalkwell Fair is open in a few days and having some shots filmed there might make good viewing because of the colour and different shot capabilities, something to consider...
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