The Tween bubble!

Tweens going mad for pitch perfect pop is nothing new, but what no body could have predicted is the monopoly Disney and their clean cut squeaky clean teen pop sensations could have.

"The underlying message is about self esteem (and now diversity), which is developmentally appropriate and scores points with mom and dad. They also have a million brand extensions that appear on multiple platforms (magazines, web, music, stuff). The Sprouslings (I mean the Sprouse twins) are also magazine editors, the Cheetah Girls, Hannah Montana and their predecessor, Hilary Duff all act and sing and probably can dance, too (although I think the tripple threat here is acting, singing and licensing tons of stuff — The Olsen Twins were the real trailblazers here). So when you take the natural, normal desire of tweens to obsess over their pop idols, throw in a few more platforms and please parents you have the perfect storm for potential tween success."

The disney pop bubble has quite literally taken over the tween world, with acts such as Miley Cyrus, Zac Efron, The jonas Brothers and Ashley tisdale leading the way, most notably Hannah Montanna/Miley cyrus, "The Queen of teens."This 16 year old teen has the ability to turn young girls in to minature disney clones, perhaps not a bad thing due to the morals and social choices that Disney seem to enforce. Ashley Tisdale (my chosen singer), however is ditching the disney bubble for a new edgier look. She states she is just growing up and hopes her fans will grow with her. Yet it would seem that we have seen this before, perhaps history repeating itself. Britney spears was once Disney's poster child, innocent, clean cut pop Idol, yet in recent years it has become apparent that the image created by Disney was a lie, made up for parental approval and mass record sales.

Although it may look as if history is repeating itself, fans and tweens don't seem to care. They are to caught up in the whirl wind to think about the logistics and the business behind their Idols. These tween fans are very much driven by the need to find an idol, and icon to look up to and imitate, Disney appears to have fulfilled that need and don't seem to going away anytime soon. These cookie cutter pop stars, seem like the perfect package but whether or not their image is a construct is another matter entirely.